Privacy Policy


PriceMyAuto.com Privacy Policy

Your privacy is important to us. To better protect your privacy, PriceMyAuto.com provides this
Privacy Policy, which explains our online information practices and the choices you can make
about the way in which your information is collected and used on this website or any other
website operated by us where this policy appears or is otherwise accessible by you (for instance,
via links from the website) (collectively, this “Website”). (Some of our Websites may also be
governed by separate or additional private policies.) Please see our Terms and Conditions for
additional information applicable to your use of our Website. By providing us with personally
identifiable information, you expressly consent to our collection, storage, use and disclosure of
your personally identifiable information as described in this Privacy Policy.


The Information We Collect

You do not have to give us personally identifiable information in order to access and browse our
Website. However, while on our Website, you may be able to search, buy, order or bid on
products, enter promotions, sweepstakes or other contests, participate in a survey, complete a
questionnaire or other “information request” form, or otherwise subscribe to one of our services
such as our online newsletters, participate in one of our online forums/communities, express an
opinion or communicate with our customer service. In order to utilize, participate in or otherwise
access such products, services or other offerings, you may be required to provide us with your
personally identifiable information, which is information that, alone or in combination with other
information, allows us to indentify you, such as your name, address, phone number, e mail
address, contact preferences. If you provide us with your personally identifiable information,
you are giving us permission to use that information for the specific purpose for which it is
provided and for any other purpose described in this Privacy Policy, which are described in
detail below under “How We Use the Information”. Users unwilling to provide personally
identifiable information online can choose not to provide such information, and in some (but not
all) situations users may be able to work with a sales representative or customer service
representative to utilize our services or other site offerings without providing personally
identifiable information. IN ADDITION, IF YOU DO PROVIDE US WITH YOUR
PERSONALLY IDENTIFIABLE INFORMATION, YOU HAVE THE ABILITY TO
PREVENT US FROM SHARING YOUR INFORMATION WITH THIRD PARTIES IF
YOU WISH, AS DESCRIBED BELOW UNDER “Your Options Regarding Personally
Identifiable Information”.

We also may collect, store and use certain non-personally identifiable information we receive
when you visit our Website, and we may aggregate data and information provided by or collected
from multiple users (which may include you) in a manner that is not personally identifiable to
any individual user. All non-personally identifiable information collected by us on our Website
and all aggregated/compilations of data we create are the exclusive property of
PriceMyAuto.com. Nothing in this Privacy Policy limits our right to use any such non-personally
identifiable or aggregated information in any way (including, but not limited to, monitoring user
traffic patterns, analyzing and quantifying user preferences, improving the design and content of
our Website, and enabling us to personalize your user experience) or prohibits us from sharing
non-personally identifiable or aggregated information with third parties.


How We Use the Information

Information about our customers is an important part of our business, and we share personally
identifiable information collected on our Website with unaffiliated third parties only as described
below. (Please see “Your Options Regarding Personally Identifiable Information” below for
information on how to avoid having your personally identifiable information shared by us.)

 

Your Options Regarding Personally Identifiable Information

Except where we believe the release of your personally identifiable information is necessary or
appropriate (a) to allow third party service provider functions on our behalf or (b) to comply with
law, enforce or apply our Terms and Conditions and other agreements, or protect the rights,
property or safety of PriceMyAuto.com, our users or others, you may opt out of our sharing of
your personally identifiable information with unaffiliated third parties by completing our EmailOpt Out Form.


Third Party Online Advertising

We use third-party advertising companies to provide advertisements to you when you visit our
Website. These companies may use information (not including your name, address, email address
or telephone number) about your visits to this and other websites in order to show you
advertisements tailored to your interests on this and other websites and other interactive media
and/or to keep track of your response to each ad. For more information on this practice, or to opt
out of having this information used by these companies, please visit the Network Advertising
Initiative here: http://www.networkadvertising.org/managing/opt_out.asp.

Cookies and Web Beacons

To enhance your experience with our Website, many of our Web pages use “cookies.” Cookies
are text files we place in your computer’s browser to store your preferences. Cookies, by
themselves, do not tell us your e-mail address or reveal other personally identifiable information
unless you choose to provide this information to us by, for example, registering at our Website.
However, once you choose to furnish our Website with personally identifiable information, this
information may be linked to the data stored in the cookie.

We use cookies to understand site usage and to improve the content and offerings on our
Website. or example, we may use cookies to personalize your experience at our Website (e.g., to
recognize you by name when you return to our Website), save your password in passwordprotected
areas and enable you to use shopping carts on our Website. We also may use cookies to
offer you products, programs or services.

“Web beacons” or clear .gifs are small pieces of code placed on a Web page to monitor behavior
and collect data about the visitors viewing a Web page. For example, Web beacons or similar
technology can be used to count the users who visit a Website or to deliver a cookie to the
browser of a visitor viewing that page. We may use Web beacons or similar technology on our
Website from time to time for this and other purposes.


Collection of Information by Third-Party Sites, Ad Servers and Sponsors

Our Website may contain links to other websites whose information practices may be different
than ours. While visiting our Website, you may link to a third party’s website via a window
opened within (or on top of) our Website. Our Privacy Policy and procedures may or may not be
consistent with the policies and procedures of such third party websites, and when you visit such
websites our Privacy Policy does not apply to personally identifiable information and other data
collected by such third party. You should consult, read and understand the privacy notices of such
third parties before choosing to provide personally identifiable information on any such linked
websites.

Our Website may also use a third party ad server to present the advertisements that you may see
on our Website. These third party ad servers may use cookies, Web beacons, clear .gifs or similar
technologies to help present such advertisements, and to help measure and research the
advertisements’ effectiveness. The use of these technologies by these third party ad servers is
subject to their own privacy policies and is not covered by our Privacy Policy.


Our Commitment to Security

We have in place what we believe to be reasonable physical, electronic and managerial
procedures to safeguard and help prevent unauthorized access of, maintain data security for and
correctly use the personally identifiable information you have provided or that we otherwise
collect on our Website. HOWEVER, WHILE SUCH EFFORTS ARE INTENDED TO
ENSURE THE CONFIDENTIALITY OF YOUR PERSONALLY IDENTIFIABLE
INFORMATION AVAILABLE TO US AS A RESULT OF YOUR USE OF OUR
WEBSITE, WE CANNOT AND DO NOT WARRANT OR GUARANTEE THE
ABSOLUTE SAFETY AND SECURITY OF YOUR PERSONALLY IDENTIFIABLE
INFORMATION.


How You Can Access or Correct Information

You may obtain information regarding the personally identifiable information that you provide or
we collect about you via our Website for the limited purpose of viewing and correcting any
factual errors in such information. Access to personally identifiable information that you provide
or we collect via our Website may be accessible for a limited period of time after the point of
collection. For example, if you created a password-protected account within our Website, you
may return to that portion of the Website to review the personally identifiable information you
provided. Alternatively, you may send an e-mail or letter to the following e-mail or street address
requesting information about or corrections to your personally identifiable information Price My
Auto, Intellectual Property Administrator, 130 SE Parkway Court, Franklin Tennessee
37064 or IPadministrator@PriceMyAuto.com, subject to appropriate verification procedures.
To protect your privacy and security, we will take what we believe are reasonable steps to help
verify your identity before providing personally identifiable information, granting access or
making corrections.


Usage Terms

Access to and use of this Website is subject to compliance with this Website’s Terms and
Conditions.


Unsubscribe Requests

To unsubscribe from email communications from us, please enter your email address at
the Email Opt Out Form.


Special Note for Parents

This Website you are visiting is a general audience website and was not designed for children.
We are not responsible for any access or use of this Website by children. (By way of example,
this Website is not intended to sell products for purchase by children.) If you are under 18, you
may use our Website only with the involvement of a parent or guardian.


Disclaimer

As noted in this Privacy Policy, we take our commitment to protection of your privacy seriously.
However, NOTHING IN THIS PRIVACY POLICY IS INTENDED TO CREATE OR PROVIDE
ANY RIGHT OF ACTION FOR VIOLATION.


How to Contact Us

If you have any questions or concerns about the online Privacy Policy for this Website or its
implementation, you may contact the Price My Auto, Intellectual Property Administrator, 130
SE Parkway Court, Franklin Tennessee 37064 or IPadministrator@PriceMyAuto.com, for
information as to how to contact this Website by e-mail.


Updates and Effective Date

We reserve the right to make changes to our Privacy Policy from time to time for any reason.
Such changes, modifications, additions or deletions shall be effective immediately upon posting,
unless otherwise indicated. We have no duty or obligation to inform prior visitors that changes
have been made, regardless of the scope and importance of the changes. We encourage you to
periodically check back and review this policy so that you always will know what information
we collect, how we use it and to whom we disclose it. Your continued use of the Website after
such changes are posted will be deemed to constitute your agreement to and acceptance of such
changes.


[POLICY LAST UPDATED JULY 2013]